CNBC Special Report: It's War -- Bratz vs. Barbie
cagla
11 min - Apr 5, 2007
The rivalry between Bratz and Barbie has grown increasingly fierce. Of course, it wasn't always that way: For the past 50 years, Barbie has enjoyed tremendous success....until the Bratz came along in 2001 and changed everything. Since then, there has been plenty of hair-pulling in the dollhouse. In this special report, Isaac Larian, the CEO and President of MGA Entertainment (as well as the seemingly nice man who wants to pu